How Much Is Virtual Real Estate Worth?

Virtual real estate is a highly speculative investment.

Still, there are some basic principles to evaluating virtual real estate.

• Building something interactive on the land can raise a property’s value because it allows you to charge for admission or lease out space.
• Heavily-trafficked areas are also going to be worth more. The more avatars that visit a property, the more you can make from foot traffic or selling ad space.
• Being close to other valuable properties can make yours more valuable.
• The value of virtual real estate depends entirely on how much other people value it — just like money.