1. Lack of market

Loving a business idea is not enough to make it successful and a lot of SAAS startups have had to experience the heartbreak that comes with this lesson. CBI insights report that about 42% of cloud startups stop operations due to this cause. I call it the passion trap and to avoid falling into it, you must ensure that your idea fills a market need. Successful entrepreneurs do this by;

• Obsessively emphasizing the market
• striving to know the market
• Executing based on their market’s opportunity