Ways to mitigate risk
Crowdfunding to raise money.Test your idea while raising the funds you need to get started.
Joining a startup. It can be enlightening to work with others who have skills that you don't.
Focus on licensing your idea instead of venturing. Licensing is like renting. Instead of you doing all the work, your licensee takes on the responsibility of manufacturing, marketing, and fulfillment. The company should have great distribution.
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