Jargon

A related problem in job ads is their failure to use real language. This can be a huge turnoff to job seekers.

Expressions like “strong, deliverable focus” and “execute projects” in job ads read as overly formal and lack clarity. For example, what does it mean to have a “strong, deliverable focus?”

Or what does the following passage mean? “You will define key multi-channel communications strategies to support our company’s priorities.” It’s nonsense!

A good exercise for the folks writing these ads is to read the lines out loud. If they don’t sound real, get rid of them.