How organizations present their prices - Deepstash
What Is Opportunity Cost

Learn more about business with this collection

The impact of opportunity cost on personal and professional life

Evaluating the benefits and drawbacks of different choices

Understanding the concept of opportunity cost

What Is Opportunity Cost

Discover 93 similar ideas in

It takes just

13 mins to read

How organizations present their prices

A helpful starting point to improve how organizations present their prices is to accept that price is an integral part of its dialogue with customers. The next step is how to explain it.

The field of linguistics gives us four rules to have meaningful dialogue:

  1. The rule of quality: Participants ay only what they believe to be accurate.
  2. The rule of manner: They avoid overly vague, complex, or simplistic expressions.
  3. The rule of relevance: They only contribute information that is related to the topic.
  4. The rule of quantity: They give the right amount of information.


59 reads


Make price a reflection of your values

Make price a reflection of your values

Position the price as a component of the company's responsible and ethical intentions. For example, Southwest Airlines price fairness in the name of its approach to service: On its website, the airline describes "Transfarency" as a "philosophy in which customers are treated honestly and fairl...


41 reads

Violate a rule, but do it blatantly

Violate a rule, but do it blatantly

Any of the four linguistic rules for dialogue can be broken if done in a lucid way.

For example:

  • To show customers just how affordable its furniture is, Saudi Arabia IKEA replaced monetary values printed on price tags with images of coffee cups, pizzas, bananas, and other relativ...


45 reads

Explain the price

Customers often wonder how a price was set or why it has recently changed.

This suggestion applies to the linguistic rule of manner by being very clear. Demystifying how prices are set or changed can help establish a trusting relationship with customers. For example, th...


37 reads

Price challenges

Price challenges

Companies often have difficulty talking with customers about prices and have a legitimate need to reduce “friction” in the transaction. They accomplish this by using tricks such as tweaking price endings to distort perceptions or to signal a bargain. For example, $9.99 is perceived as a whole dol...


62 reads




IT consultant


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates