After you identify and redefine your culture, start adding in virtual components. Everything your company does, from the way you conduct sales calls to the collaboration tools you use, should align with your core culture. Try to be flexible. Understand that remote workers will have different distractions – children interrupting, doorbells ringing – than office workers. Prioritize moments of human connection among your remote workers.
For example, you might create space for informal chats before virtual meetings and encourage – but not require – people to turn on their videos.
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The lifting of pandemic-era restrictions paves the way for millions of workers to return to their offices. For many employees, however, this is not an attractive prospect. And considering that talent is scarce, employers must think twice about ordering people back full-time.
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