Ideas from books, articles & podcasts.
As companies work towards their purpose, these are new skills they need to learn:
published ideas from this article:
MORE IDEAS FROM THE SAME ARTICLE
Normally, companies are spending top dollar in marketing and lobbying around economic agendas, to increase their profit share in the market.
They need to have a similar global movement towards social causes, using the resources they have, to have a real impact.
Good, purpose-led values that drive work in the charity sector needs to be cultivated at the workplace.
Corporates should unlock the purpose and motivation that a charity has, by making their employees find meaning in their work, and helping society, starting from their workforce.
Companies usually look at what customers want or need.
They need to understand the feelings of the customers, their motivations and empathize with customers beyond the product, at a grassroots level.
As companies strive to become more meaningful, purpose-led, sustainable and connected to human well-being, they are seeing increasing value among stakeholders and customers.
MORE LIKE THIS
Because of the current pandemic, companies have had to re-evaluate their purpose. This is to say that smart companies apply the smart generosity concept, according to which employees and stakeholders come before the shareholders. It is worth mentioning that the central part in all this goes to th...
published 4 ideas
In-product data reveals how users and potential customers are interacting with your product. Moreover, it also allows you to see upsell opportunities and provides you a firm set of figures to back your decisions.
But what in-product data will lend the biggest boost to your ...
published 3 ideas
❤️ Brainstash Inc.