When you're on your social media you see first post on your wall you felt good however, dopamine had already got released moment you clicked the app icon
When you've walked past the first post and you're about the reach the second that's where comes another hit. It's immaterial whether the second post is exciting enough or not. You have already desired to see the third post just like you made a desire to run the slot machine for another time.
Its crazy how social media apps are designed in a way that you never see just one post in one frame and there's always a teaser of the next to keep scroll
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