It now runs across two consecutive weekends, but it used to only be one day
When the festival returned in 2001, it featured a one-day lineup with audiences coming to see headliners like Janes Addiction, Weezer, The Roots, Paul Oakenfold, and Fatboy Slim.
In 2012, the festival expanded to two weekends for the first time. Dr Dre and Snoop Dogg conjured a holographic version of the late Tupac Shakur. The added weekend earned Coachella a reported $47.3 million in gross revenue that year.
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