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The first-ever Coachella was held in October 1999 at the Empire Polo Field in Indio, California. The hope was to attract 70,000 fans with a wide-ranging lineup of artists.
The first Coachella lineup spanned multiple genres with standout performers like Beck, Rage Against The Machine, and To...
When the festival returned in 2001, it featured a one-day lineup with audiences coming to see headliners like Janes Addiction, Weezer, The Roots, Paul Oakenfold, and Fatboy Slim.
In 2012, the festival expanded to two weekends for the first time. Dr Dre and Snoop Dogg conjured a holographic ...
Coachella wasn't always held in April. It was first held on October 9 and 10 in 1999 but reportedly topped 100 degrees each day.
Since then, the festival moved to spring so that audiences can enjoy more tolerable weather. It typically falls in the middle two weeks of April.
Coachella sold out for the first time in 2004, drawing a crowd of 120,000. The 2004 festival was held across two days in May and featured acts such as Radiohead, Pixies, The Cure, and The Flaming Lips.
Over the years the festival has incorporated interactive activations and installations fo...
Coachella has become a marketing opportunity for brands and celebrities.
The first occurrence of the festival was barely publicized. But since the festival is covered so extensively, many major brands have used Coachella as a launchpad for social campaigns.
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