Keep reading for FREE
The first Coachella
The first-ever Coachella was held in October 1999 at the Empire Polo Field in Indio, California. The hope was to attract 70,000 fans with a wide-ranging lineup of artists.
The first Coachella lineup spanned multiple genres with standout performers like Beck, Rage Against The Machine, and Tool but was not profitable, selling only about 25,000 tickets. As a result, the festival was cancelled in 2000 but returned in 2001.
2
9 reads
It now runs across two consecutive weekends, but it used to only be one day
When the festival returned in 2001, it featured a one-day lineup with audiences coming to see headliners like Janes Addiction, Weezer, The Roots, Paul Oakenfold, and Fatboy Slim.
In 2012, the festival expanded to two weekends for the first time. Dr Dre and Snoop Dogg conjured a holographic version of the late Tupac Shakur. The added weekend earned Coachella a reported $47.3 million in gross revenue that year.
2
7 reads
The festival was originally held in October
Coachella wasn't always held in April. It was first held on October 9 and 10 in 1999 but reportedly topped 100 degrees each day.
Since then, the festival moved to spring so that audiences can enjoy more tolerable weather. It typically falls in the middle two weeks of April.
2
10 reads
Coachella 2019 reportedly sold out in under an hour
Coachella sold out for the first time in 2004, drawing a crowd of 120,000. The 2004 festival was held across two days in May and featured acts such as Radiohead, Pixies, The Cure, and The Flaming Lips.
Over the years the festival has incorporated interactive activations and installations for photo opportunities, including art exhibits, food trucks, a Ferris wheel, and brand-sponsored tents. In the last decade, Coachella has also provided a live stream of the first weekend of the festival to viewers on YouTube.
2
8 reads
The festival is now a haven for brands and celebrities
Coachella has become a marketing opportunity for brands and celebrities.
The first occurrence of the festival was barely publicized. But since the festival is covered so extensively, many major brands have used Coachella as a launchpad for social campaigns.
2
7 reads
CURATED BY
MORE LIKE THIS
Ready for the next level?
Read Like a Pro
Explore the World’s
Best Ideas
200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.
An Idea for Everything
Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.
Knowledge Library
Powerful Saving & Organizational Tools
Save ideas for later reading, for personalized stashes, or for remembering it later.
Start
31 IDEAS
Start
44 IDEAS
# Personal Growth
Take Your Ideas
Anywhere
Organize your ideas & listen on the go. And with Pro, there are no limits.
Listen on the go
Just press play and we take care of the words.
Never worry about spotty connections
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
Get Organized with Stashes
Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.
Start
47 IDEAS
Start
75 IDEAS
My Stashes
Join
2 Million Stashers
4.8
5,740 Reviews
App Store
4.7
72,690 Reviews
Google Play
Sean Green
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
“
Ashley Anthony
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
“
Shankul Varada
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
“
samz905
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
“
Ghazala Begum
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
“
Giovanna Scalzone
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
“
Laetitia Berton
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
“
Jamyson Haug
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
“
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
FAQ
Claim Your Limited Offer
Get Deepstash Pro
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates