Need for Power Definition
...is defined as the desire to control or influence others.
It is not necessarily associated with actually having power, but instead with the desire to have power.
David Winter refined the definition: need for power (also called power motivation) was seen as one of the three fundamental social motives, along with need for achievement and need for affiliation.
Need for power is considered to be an unconscious motivation.
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Need for power is considered to be an unconscious motivation. People are not necessarily aware of their own level of need for power. In fact, openly admitting a desire to have power or influence is not considered socially acceptable, and many would deny having a high need for power.
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