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Define the core set of features
The core set of features is critical to your product launch. This is often the most challenging part of product design.
- Apply the Pareto principle: 80% of the value comes from 20% of features. Define the one job that will add the most value to your target audience.
- Building minimum viable product (MVP): An MVP allows you to strip your product down to its core and will enable you to validate if your initial idea is good.
- Beat the fear of getting on the market too early. You can give access to your MVP to a small group of users and track their performance.
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Introduce gradual, not radical, changes
Use small changes to adjust your product: It is faster and less expensive, and it is easier to track the effect of those changes.
Key metrics to measure:
- Behavioural - how easy is your product to use?: Task Success, Task Time, Error rate.
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Learn how users interact with your product
The first product release allows you to learn how users react to the added features and understand what engages and drives them.
- Track features people use most often. Most users will use a particular set of features. Therefore, it's vital to improve the user experience...
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Find the optimal number of features for your product
A foundational question in product design is what features to add to a new product. The more features we add, the more complicated and expensive the product becomes.
There is no uniform formula that will allow us to find the optimal number of features for our product. However, a three-step...
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Customer Discovery
Startups should aim to develop the first product for a small target market via a Minimum Viable Product (MVP). The object of the MVP is to get a product out there for the early adopters (called earlyvangelists here) to play with.
Putting out an MVP forces developers to fo...
Minimum Viable Product
The Minimum Viable Product is the simplest, most basic form of a product or service, which can be sold in the market. This doesn't have all of the bells and whistles but has enough features to work. Basically, it is good enough but not perfect.
Releasing an MVP allows one to get feedback at...
Living the 80/20 Life
The 80/20 rule, also known as the Pareto principle, states that we need to focus on the few things that get us the most benefit.
For a lot of events, approximately 80% of the effects come from 20% of the causes. So pick the 20% of your tasks that yield 80% of the results and outsource...
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