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The Familiarity Bias States that people already prefer what is familiar to them.
This has been proven in multiple different studies showing that humans prefer things that they already have used or are familiar with
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This Psychological Effect states that users spend most of their time on other people's websites and apps so one way to utilize this psychological effect in your designs is don't stray too far from what people have done. Be innovated but consistent
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Follow me for posts about UX Design Human Psycology and the likes
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A bias that many people including historians, experts and physicians encounter is the hindsight bias, which makes them think they knew how an event would turn out before it happened. It is the tendency for people to perceive past outcomes as having been more predictable ...
Outcomes bias it thinking that because things turned out reasonably good, we can underestimate how close they came to going wrong.
In the past 20 years, there have been two outbreaks of diseases caused by the new viruses. The outbreak of 2003 killed 774 people before...
When people can make a free choice, they embrace positive or negative outcomes that confirm they were right.
Studies show that this tendency persists in both poor and rich conditions. This means the brain is primed to learn with a bias linked to our freely chosen actions. The brain le...
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