Server-Log-Analytics: The Early Beginnings of Web Analytics

When a visitor visits a web address, the browser makes a request to view the files on the page. A record of these requests is kept in the server log.

You could see the visitor’s IP address, when the visitor landed on your site, the browser they used, etc.

Analyzing these server logs were analytics was the start of web analytics.

Here's where the concept of page views begins (it is also why gets outdated).

Everything that happens on a website is an event.

Button clicks, clicks on outbound links, form submissions, video plays and watch time, e-book downloads and so on.

Basically, every action worth measuring can be measured and optimized.

• Measure all kinds of metrics through t...