When a visitor visits a web address, the browser makes a request to view the files on the page. A record of these requests is kept in the server log.

You could see the visitor’s IP address, when the visitor landed on your site, the browser they used, etc.

Analyzing these server logs w...

The early websites were pretty basic, just static pages with limited text, images and hypertext. Any interaction with the website meant redirecting to a new page, so a new page view.

The functionality & interactivity of the website has evolved a thousand-fold since.

• Elements and ...

Everything that happens on a website is an event.

Button clicks, clicks on outbound links, form submissions, video plays and watch time, e-book downloads and so on.

Basically, every action worth measuring can be measured and optimized.

• Measure all kinds of metrics through t...