Everything that happens on a website is an event.

Button clicks, clicks on outbound links, form submissions, video plays and watch time, e-book downloads and so on.

Basically, every action worth measuring can be measured and optimized.

• Measure all kinds of metrics through the same dashboard (instead of one for traffic and one for forms, one for demos and so on)
• Make your A/B testing, CRO more effective
• Find which offerings and messaging gets more traction.

The early websites were pretty basic, just static pages with limited text, images and hypertext. Any interaction with the website meant redirecting to a new page, so a new page view.

The functionality & interactivity of the website has evolved a thousand-fold since.

• Elements and ...