Enter Events

Everything that happens on a website is an event.

Button clicks, clicks on outbound links, form submissions, video plays and watch time, e-book downloads and so on.

Basically, every action worth measuring can be measured and optimized.

• Measure all kinds of metrics through the same dashboard (instead of one for traffic and one for forms, one for demos and so on)
• Make your A/B testing, CRO more effective
• Find which offerings and messaging gets more traction.