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Von Restoff Effect
The Von Restoff Effect states that users are more likely to remember something out of the ordinary. When most items are similar the one that differs the most will be most remembered.
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Costumer Fatigue
Costumer Fatigue states that when users see things many times their brain starts becoming acquainted with it and it no longer has the same effect.
Costumer Fatigue states that when companies overuse a tactic. People will slowly start filtering out the information.
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150 reads
Attentional Bias
Attentional Bias states that people pay more attention to things they were previously thinking about.
For instance, if you were thinking about a haircut and got an advertisement about the one you would pay more attention.
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172 reads
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Primacy Effect
This is the law of memory where we tend to remember the beginning of a list relative to those presented in the middle of the list (e.g.: Person A reads a long grocery list is more likely to remember the beginning items on the list than those in the middle).
The primacy eff...
The Peer Effect
Teenagers and adolescents are more likely to behave recklessly, do something stupid, or commit crimes when they are together.
Breaking the law or trying out drugs/alcohol is also done more often in the company of friends and schoolmates. This is known as the Peer Effect....
The Reminiscence Effect
The Reminiscence Effect or the Reminiscence Bump is something found in every middle-aged or old person: a person's memories of the formative years (15 years to the late 20s) are more easily recalled and fondly remembered.
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