The Von Restoff Effect states that users are more likely to remember something out of the ordinary. When most items are similar the one that differs the most will be most remembered.
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Similar ideas to Von Restoff Effect
This is the law of memory where we tend to remember the beginning of a list relative to those presented in the middle of the list (e.g.: Person A reads a long grocery list is more likely to remember the beginning items on the list than those in the middle).
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