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Von Restoff Effect
The Von Restoff Effect states that users are more likely to remember something out of the ordinary. When most items are similar the one that differs the most will be most remembered.
12
169 reads
Attentional Bias
Attentional Bias states that people pay more attention to things they were previously thinking about.
For instance, if you were thinking about a haircut and got an advertisement about the one you would pay more attention.
11
177 reads
Costumer Fatigue
Costumer Fatigue states that when users see things many times their brain starts becoming acquainted with it and it no longer has the same effect.
Costumer Fatigue states that when companies overuse a tactic. People will slowly start filtering out the information.
10
156 reads
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CURATOR'S NOTE
Learn how the Von Restoff Effect, Attentional Bias and other human psycological effects can influence your designs.
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