Scale and Proportion

Negative Space

• Definition: The space between, within and surrounding an object in an image, often to form another image or symbol.
• Importance: It provides the eye with a place to “rest” between important information, while also creating rhythm and structure. 

The visual elements of a composition should feel balanced and stable. Imbalance causes the viewer to feel disturbed.

Balance can be achieved in three ways:

1. Symmetry, where both sides of the composition have the same elements in the same positi...

Hybrid work means it’s easier to miss out on the small moments that make teamwork magical and spark innovation. Google News, for example, was the result of a casual conversation between two employees standing next to each other in line for lunch. In an office, these types of interactions...