Enter Web 3.0

A major change is coming to the internet. While today’s dominant platforms have guarded their troves of user data and maintained an advantage through network effects, new companies — working in what they’re calling a “Web3” model — are proposing a new value proposition to users. In Web3, instead of platforms having full control of the underlying data, users own whatever content they have created (such as posts or videos), as well as digital objects they have purchased, and these digital assets are typically portable.