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Understanding the basics of blockchain technology
The benefits and challenges of using blockchain
The future of blockchain technology
Enter Web 3.0
A major change is coming to the internet. While today’s dominant platforms have guarded their troves of user data and maintained an advantage through network effects, new companies — working in what they’re calling a “Web3” model — are proposing a new value proposition to users. In Web3, instead of platforms having full control of the underlying data, users own whatever content they have created (such as posts or videos), as well as digital objects they have purchased, and these digital assets are typically portable.
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Advantages Of Web 3.0
This new paradigm has a few important advantages: it’s easier for new companies to compete with established ones if they offer better user experience; the system is less zero-sum, because user lock-in isn’t the primary goal; and it can be easier to win users’ trust, as key operations can be encod...
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Unlocking A New Kind Of Network Effect
Web3 platforms also have the potential to unlock a novel and especially powerful form of network effect through community engagement and social cohesion. Ownership of digital assets fosters a sense of psychological ownership ...
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Creating Trust
The costs associated with creating user trust are much lower in Web3. Managing digital assets on public ledgers makes it clearer which assets exist and who owns what, which was previously a struggle on the web.
If a digital artist, for example, claims that a new artwork is limited to 489 ed...
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Data Interportability
Users’ ability to take their data from one platform to another introduces new sources of competitive pressure, and likely requires firms to update their business strategies. If a pla...
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A Scammy Start
Of course, given the early financial use cases of Web3 and the high volume of transactions, a number of bad actors have leveraged the hype to orchestrate scams. Many of the Web3 experiences today were designed for tech-savvy power users, wher...
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Open And Interoperable Platform
Making platform backends open and interoperable enables compounding innovation and incentivizes direct investment in building the infrastructure layers.
Sharing infrastructure means that apps can focus on building great experiences, driving towards a greater emphasis on platform design as a...
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The Bottom Line
Web3 has the potential to unlock a more valuable internet for everyone. New companies can build on Web3 infrastructure to create communities around their brands and product concepts much more easily than in previous iterations of the web. And even established platforms can leverage these forces b...
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