Examples Of Good Problem Statements
- Users of our newspaper app often export content from our app, rather than sharing content through our app. This is a problem because target audiences are less likely to know that the content came from our app, leading to lower conversion rates. This is also a problem for app users, as exporting content is time-consuming and could lead to a decrease in app usage.
- Sales reps spend a long time planning which leads to visits each month. Because planning is done manually — using Excel spreadsheets and printed paper lists — sales reps find it difficult to meet their targets.
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