So, what is it that people find so threatening about the targets of their hate?
In a set of studies currently under review, we tested whether hate was triggered to a higher degree by threats to people’s resources and goals or by threats to their values and worldviews.
We found that participants expressed significantly more hate toward individuals endorsing views that were opposite to their own on issues such as abortion, the legalisation of drugs, or same-sex marriage than toward individuals who blocked their goals and caused them to lose a reward.
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