This could indicate that at least part of what people find particularly aversive about their hate targets is the perception that those individuals or groups endorse the opposite of what they believe is fair, noble and right, or their idea of what is a good life or a good society.
These beliefs are part and parcel of people’s identities, which adds an extra, threatening ingredient.
People can dislike aspects of a person, or get temporarily angry at their behaviours, but hate seems to be related to fundamental and non-negotiable disagreements in core moral beliefs.
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