MEZO

Marketers may fall into the trap that they think they want to sell to everyone. If Coke and Nike sell to everyone, they think they should sell to everyone.

But you cant. You don't have the time and enough money. So that is good news because now you can be specific. You can...

With self-improvement content, you can easily think improving yourself means changing into a new and different you.

While desiring to improve is valuable, it is very different from believing you have to become someone you're not to get what you want.

● Stress resistance . You will have to make decisions because in this role, you will be asked to do so, and you will need a response. You will be working with different people from different areas, and you will have to deal with rapidly changing demands or even with changing busi...