Learn more about marketingandsales with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
How do I find your "who"
Marketers may fall into the trap that they think they want to sell to everyone. If Coke and Nike sell to everyone, they think they should sell to everyone.
But you cant. You don't have the time and enough money. So that is good news because now you can be specific. You can say it is for these people but not for those people.
- Who is it for? Who is it for psychographically? What do they believe? What do they dream of? What are their fears and desires?
- You get to pick the who. They have a problem they know they want to solve. They have the means to solve it, and you are able to keep your promise.
71
774 reads
MORE IDEAS ON THIS
How to know what people want
We may know how to make things but making things are not the hard part. What is hard is figuring out what people want and how to earn trust and attention.
- People don't know what they want. It took someone to make a...
74
620 reads
Specify your "who"
Be very sure you can name one person by name that will do business with you. Can you name ten or a hundred people by attribute?
If there aren't ten or a hundred people who will stop by and do business with you, you should probably make something else.
59
696 reads
How to know when you have a marketing problem
Marketing is about how we talk to other people in a way that earns their trust, get them excited and gain enrollment.
You have a marketing problem if you battle to serve the people you want to serve because they don't understand you or don't believe you, or...
69
580 reads
How to resonate with your audience
You don't get to decide what's important to other people. When you show up, you have to deal with their world views, their biases, their fears.
As marketers, we have to see what one type of person in a certain setting buying our product will be reminded of.
For ...
64
540 reads
CURATED FROM
CURATED BY
You can only become successful at marketing when you know who to sell to. Seth Godin takes marketers through the process of finding their "who".
“
Related collections
More like this
Who do you market to?
Not everyone. Never, ever everyone.
When marketing, you must start with the very smallest viable group.
If your marketing is for your YouTube channel, and you want to make videos on productivity you are setting yourself up for failure, your too broad, and you will be yelling into an o...
How to resonate with your audience
You don't get to decide what's important to other people. When you show up, you have to deal with their world views, their biases, their fears.
As marketers, we have to see what one type of person in a certain setting buying our product will be reminded of.
For ...
How to start your entrepreneur journey?
Most people who want to start a business think they should quit their job and start a start-up, not true in my opinion. Work nights and at weekends, test your idea out. The minute you have to push the start-up and work to make money is very different from, let’s see if this even works.
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates