Seth Godin defines the best in the world as: <ul><li>the best for the target consumers, right now, based on what they believe and know. </li><li>in the world, as in their world, the world they have access to.</li></ul> Our goal is to be the best for our audience. For example, the best for your guest if you're in the hospitality industry or a listener if you're in the podcasting business.

What being the best really means

We can make smart choices now that will set ourselves up well for later. Choices that will improve your life. It means you will have to do hard things today. If you're willing to look farther, you will make better choices today.

Making better choices today

The best time to plant a tree is 20 years ago. The next best time is today. Building a business that earns a great income, or creating a career you enjoy, takes time. If you want to earn more, don't wait for the perfect moment. Start today. It's about taking that first step.

Start today

It's obvious that the top performers in any industry always earn the most. How to become a top performer is not that clear. Seth Godin says in his book, The Dip, that the reason most people fail is that when people are in the dip and things get very difficult, they often quit. The problem is success comes after the dip.

Aim for being the best

It is easy to focus too much time and energy on the wrong things. There are only so many hours in a day. We can't say yes to every opportunity. Instead, ask yourself, "which opportunity can give me the biggest possible return?" Everything requires energy, whether you work on something big or small. You can perform the same job at a different company and get paid twice as much. You can spend all day trading stocks and end up getting market returns, or you can put that money in a passive index fund and spend your time building a business.

Choose your opportunities wisely

You don’t have to spend the rest of your life feeling exhausted from work. Instead, you can work less and earn more at the same time.

Aim for being the best

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