Aim for being the best
It's obvious that the top performers in any industry always earn the most. How to become a top performer is not that clear.
Seth Godin says in his book, The Dip, that the reason most people fail is that when people are in the dip and things get very difficult, they often quit. The problem is success comes after the dip.
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The impact of opportunity cost on personal and professional life
Evaluating the benefits and drawbacks of different choices
Understanding the concept of opportunity cost
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