What being the best really means
Seth Godin defines the best in the world as:
- the best for the target consumers, right now, based on what they believe and know.
- in the world, as in their world, the world they have access to.
Our goal is to be the best for our audience. For example, the best for your guest if you're in the hospitality industry or a listener if you're in the podcasting business.
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