The Largest Neuromarketing Study Ever Conducted Till 2009

The author first explained that traditional research methods like market research survey groups or questionnaires were somehow indecisive. He has mentioned many researchers where participants chose with the right answer than what they truly feel.

He started later to write about FMRI functional magnetic resonance imaging. The most advancing brain scanning technique. So Neuro scientists can know which part of your brain is triggered on any certain occasion.

The study took 3 years and 7 million dollars. He used FMRI and SST steady-state typography.