People will drink about 30% more if the music is fast and loud. There is emerging evidence to suggest loud noises trigger less healthy food behaviours which might be because there’s so much noise, you can’t really taste what you’re eating.
Genre matters too: listening to jazz and classical music increases people’s preferences for healthy savoury foods more than American rock, for example, which leads us more towards burger and chips; something to bear in mind if you’re listening to music while shopping.
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Ditching the cutlery, scoffing a big first bite and discussing the carrots can help rewire our brains and make us more mindful of our meals
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