<h3>Noom is a buzzy weight loss app targeted at young people.</h3> Noom helps you learn how to get in touch with your body and teach yourself not to crave foods that don’t nourish you. Noom's key differentiator is applying psychology to achieve long-term weight loss. But critics say Noom is a deceptive gateway to disordered eating at worst.

Noom - a diet app

The fight between Noom and its critics is part of a larger cultural war of the last decade over how we should think about food, weight, bodies, and health. On one side is the traditional diet culture which holds that weight is a crucial indicator of health. The idea is that if you simply wield a little willpower and use more calories than you take in, you will lose weight. On the other side are the rising anti-diet movements. They hold that the correlation between weight and health is not straightforward and that most diets don't last and damage your metabolism in the long run.

The diet culture war

Noom celebrates No Diet Day on Instagram but in practice, it works like a classic low-calorie diet. After registering, users are asked to set a goal weight and decide how quickly they want to lose weight. Noom will generate a daily calorie budget that users are expected to follow, and it instructs users to log their food. Noom philosophy stated that no foods are off-limits, but it does give users a way to classify their foods. Green foods in large quantities, yellow foods in moderation, and red foods such as desserts and chips are limited.

Critics insist that Noom is just another diet app

At the centre of the anti-diet movement are two scientific claims. <ol><li>The relationship between weight and overall health is unclear. It’s possible to be a healthy fat person and an unhealthy thin person.</li><li>Dieters end up gaining back all the weight they lost.</li></ol> The data on the first claim shows it to be mostly true. A 2014 meta-analysis showed that 6 % - 75 % of those classified as obese were “metabolically healthy.” Studies on the second claim show that it is very rare for dieters to lose weight and maintain that weight loss.

The anti-diet movement has been around since the 1960’s

Anti-dieters argue that dieting can damage the very bodies it promises to heal. <ul><li>Dieting slows the metabolism.</li><li>Frequent dieting is associated with higher mortality rates and increase the risk of death by heart disease in people with coronary artery disease.</li><li>It can damage the mind. Frequent dieting is associated with high rates of depression.</li><li>Dieters can become overwhelmingly fixated on food.</li><li>The boundaries between dieting and eating disorders can become interchanged.</li></ul>

The downsides of diets

<ul><li>Mindful eating is paying close attention to the food you eat and your body’s response to it.</li><li>Intuitive eating is the practice of rejecting all food rules and allowing your body to guide your eating. </li><li>Health at Every Size is the movement that argues that it’s possible to live a healthy life no matter what your weight is.</li></ul>

New ways of thinking about food

Noom is a diet app in an anti-diet moment.

food

Food

health

Health

habits

Habits

The Noom paradox

<ol><li>Carbohydrates is your main energy source, fuelling the body and brain, protecting our muscles and feeding bacteria in the gut. Healthy carbohydrates are whole grains, vegies and fruit.</li><li>Proteins build and repair our body tissues, make enzymes and hormones, build muscle, bone, cartilage, skin and blood. Protein-rich foods include, meat, chicken, fish, tofu, eggs, dairy, nuts, beans and legumes.</li><li>Fats are vital to help absorb vitamins A, D, E and K, help regulate hormones and provide energy. Fats are found in meat, fish, chicken, dairy, oils, nuts and seeds.</li></ol>

We need three macronutrients

<ul><li>Iron helps to transport oxygen through the body. Found in red meat, chicken, fish, grains, veges and legumes.</li><li>Vitamin A is essential for vision, the immune system, skin, and growth. It is found in liver, oily fish, milk, egg yolk and cheese.</li><li>Iodine helps to make thyroid hormones. Found in seafood and seaweed.</li><li>Vitamin C is vital for healthy teeth and bones, wound healing, infection resistance, absorbing iron. Found in fruits and veges.</li><li>Calcium builds bones, helps blood clot, muscles contract and regulates blood pressure. Found in dairy, sesame seeds, nuts, sardines, and dark green veges.</li></ul>

Important micronutrients

The impact of food on health is 80 percent and exercise 20 percent. While the composition of a healthy diet can vary, there are common factors. Good health is associated with eating mostly plants. The emphasis is on whole, unprocessed foods and limiting refined carbohydrates, added sugars and processed foods.

The basis of a good diet

Every meal ideally consists of:<ul><li>Half a plate of colourful, non-starchy vegetables and/or fruit.</li><li>A quarter of a plate of carbohydrate food</li><li>A quarter of a plate of protein food.</li></ul> This model applies to simple meals and mixed meals like pasta or stir-fried dishes. It doesn't really matter when we eat, as long as we get the nutrition we need.

The ideal plate model for every meal

If you're exercising first thing in the morning, you may be better off not eating. But ensure you get a meal within two hours after your workout that contains carbs and protein. If you're working out later in the day or evening, ensure you eat a meal with carbs and protein three to four hours before and two hours after your workout. Hydration is essential to keep us well. So ensure you stay hydrated with water as your main drink.

Diet and exercise

What you eat is more important than how you eat or how often you exercise.

Find out the macronutrients &amp; micronutrients your body needs, the ideal mix of carbohydrates, protein &amp; fat and the best times to eat pre- &amp; post- exercise. 

exerciseandfitness

Exercise & Fitness

Nutrition basics to support your workout regime – Fit Planet

Jargons are overused terms that make people roll their eyes, tune out, wince or nod off.
Some common words and phrases: "Shift the paradigm." Take a "solution-oriented approach." "Empower your brand" "agile," "actionable" or "the new normal."
Call it corporate speak or business lingo, jargon is ubiquitous in leadership presentations, memos and blogs in every industry. Yet it's counterproductive, especially for managers whose effectiveness depends on being accessible, persuasive and inspiring to employees.

Jargon At The Workplace

Using terms unfamiliar to your readers or audience can seem noninclusive and even divisive. It's as if a manager is saying: "I know things. You don't know things."Any communication rife with buzzwords can also come across as disingenuous. What strategy isn't "results-oriented"? When announcing a layoff, no one will be fooled by a memo about "eliminating redundancy." Responding to an employee concern with "We don't have the bandwidth" will be heard as a buzzy, evasive dismissal.

Jargon Is Bad And Divisive

A presentation to employees that they don't understand or that is packed with meaningless phrases is a communication failure. Using big words does not make you sound smarter, either. In fact, it usually has the opposite effect. You build credibility by connecting with your audience, not by trying to elevate yourself through fancy terms.

Big Words, Losing Ways

A study by Ohio State University researchers found that people were less interested and informed after reading jargon-filled samples—even when terms were defined—than another group reading a plain-language version. When staff glaze over stuffy or pretentious language, managers miss the opportunity to convey their message.
Buzzwords can be the result of laziness. It may be easier to drop a hackneyed term like "synergy" or "value chain" rather than explaining what you mean. But you can improve an empty phrase by adding specifics and nuance.

Buzzwords Are Missed Opportunities

<ul><li>Watch or review your previous presentations, blogs and memos. </li><li>Engage your readers, don't write at them. This means talking in their language. Choose words like "thinking," not "ideation." Call it a "report," not a "deliverable."</li><li>Make text easy to scan. Fillers and puffy language get in the way.</li><li>Avoid acronyms by spelling them out. Discuss KPI with your executive team, but be aware that other staffers may not know that you mean key performance indicators.</li></ul>Remember that "blue sky thinking" will not take you to "where the rubber meets the road."

Kick The Jargon Habit

Call it corporate speak or business lingo, jargon is ubiquitous in leadership presentations, memos and blogs in every industry. Yet it’s counterproductive, especially for managers. 

career

Career

corporateculture

Corporate Culture

communication

Communication

Jargon: It Creates a Wall Between Managers and Employees 

Renee Wang was born as an only child during China’s one-child-per-family policy, a.k.a. the ‘loneliest generation'. At 12, she attended a boarding school in the rural countryside outside Beijing with 75 kids in each classroom, showers once a month, and no phones. This is her story on how she battled odds to become a successful entrepreneur.

The Loneliest Generation

Despite a growing sense of isolation, Renee had the highest scores in the class. She "solved the problem" of isolation by politicking her way into the graces of the three social circles. She won over the rough-and-tumble mafia gang members, tutored the good students, and protected the Misfits.

Battling Depression

The more she did it, the more she found she was good at programming and enjoyed it. During her junior and senior years in college, she started a company that built CRMs and ERPs for clients.

Code

After college, she saw how introverted she was. So she challenged herself by joining a company with a poor reputation as a salesperson. Most of her friends joined technology companies. She sold educational consulting services that helped students prepare for significant exams like the SAT and GMAT. She earned $200/month.

After college

She didn't speak a word of English, a requirement for all Google employees. She quit a second job at a mobile ANALYTICS startup to prepare for the interview. She applied for three jobs at a time, turning down offers from Baidu, Tencent, and other top tech companies in China. When she finally got through Google(after several misses) she accepted and departed her job at Oracle in less than 24 hours.

Google

At the Google Japan office, her commute was an hour each way. As a person who is “obsessive about productivity”, she used the time to listen to spoken audio and practice her English and Japanese.“It took me just as long to find good audio content as it did to listen to it,” she said. “It took hours.”Itching to get back to coding, she quit her job in 2015 to fix this problem; to build a platform that made audio content easier to search.

The idea for CastBox

Renee pointed out two differentiating factors she and her San Francisco startup are betting on:&nbsp;<ul><li>Castbox works on any web, mobile, or voice platform, including Amazon’s Echo, Google Home, Android auto, and iOS Carplay.</li><li>Castbox is the only platform with In-Audio search. The company launched in October 2017.</li></ul>

How is CastBox different from other podcasting apps?

With advancements in natural language processing, voice tech is surging. Some of Renee’s predictions surprised me.&nbsp;<ul><li>Get ready to have Alexa, or a cousin from another company, in your car.&nbsp;</li><li>By 2020, we’ll be consuming 10x more data compared to 2017.&nbsp;</li><li>Soon, we’ll be talking to the internet just as much as we type into it.&nbsp;</li><li>In-audio search won’t rely on Podcast Subscriptions, just search.</li></ul>

Predictions for the future of audio

A lot remains to be seen with the young audio startup, but as one of the most ambitious female founders I’ve met, Renee’s stoic tenacity may be the ticket needed to capitalize on the current podcasting wave sweeping the digisphere.

The Future

<ul><li>What can you do that will give you a sense of achievement and self-esteem? For Renee, it was coding. Find something you’re good at and become even better. Use it to help people (e.g., friends stuck on a project) and you may find a happier version of yourself.</li><li>Attention equals money. Renee knew she had found product-market fit when users were spending a half-hour a day in her app.&nbsp;</li><li>Think outside the normal stuff: owning a house is not as important as becoming who you are meant to be.</li></ul>

3 Key Takeaways from Renee’s Story:

Renee Wang was born as an only child during China’s one-child-per-family policy, a.k.a. the ‘loneliest generation,’ according to The Guardian. At 12, she attended a boarding school in the rural…

technologyandthefuture

Technology & The Future

This Ex-Googler Sells Her Half-Million Dollar Home to Build a Podcast Mega-Platform

In-app advertising is displayed within a mobile app. Location data and advanced campaign analytics make in-app ads a highly targeted path to reaching and converting users. An in-app ad is a great way to create revenue quickly, especially if you want to keep your app free.&nbsp; Mobile web ads appear on web pages users navigate to in their browsers.&nbsp;

In-App Ads vs Mobile Web Ads

Mobile app users increasingly avoid purchasing apps, making in-app advertising a suitable way for monetising your app. Almost 80% of users time is spent in-app, and 20% is spent on mobile web pages. Many users consider in-app ads spammy, distracting and intrusive. However, a well-executed in-app ad can be effective in driving revenue.

Monetize Your App With Mobile Advertising

When you’re ready to monetize with in-app ads, there are a few key steps to get started.&nbsp;<ol><li>Choose an Ad Network: The best ad network depends on who you want to reach, where they are, and your advertising goals.</li><li> Select the Right In-App Ad Format: Most mobile ad networks offer five main ad formats, namely banner, interstitial (full-screen ads), native, video, and offer wall.</li><li>Select an Ad Pricing Model: Pricing models include cost per mille (CPM), cost per click (CPC), cost per action (CPA), cost per view (CPV) and cost per install (CPI).</li></ol>

3 Steps to Get Started With In-App Ads

We’ve written before about how to monetize your app, both with ads and without. While there are some compelling reasons that many developers opt to go ad-free with their apps, “freemium” and paid…

marketingandsales

Marketing & Sales

How In-App Advertising Works for App Monetization

Lifestyle brands care about your lifestyle instead of just selling you products.&nbsp; Red Bull, Nike, and Harley Davidson are examples of successful lifestyle brands.&nbsp;

A Lifestyle Brand

The identity or subculture is not the means to an end, it is the end-goal. Regular brands use identity and subculture as temporary means to greater ends. However, a lifestyle brand will produce deeper, long-term investments in its audience. It will embed itself in their audience's lives in the long run because it sees identity and subculture as the greater ends.

Championing an identity or subculture is the end-goal

Regular brands often feature their product or service at the centre of emotional narratives. For example, Coca Cola's "Taste the feeling" campaign. However, a lifestyle brand will feature its audience's activities above its product, so they can create a stronger association with the lifestyle. For example, Bicardi used the action-first, brand-second strategy to tap into the lifestyle of young creatives.

The lifestyle's activities build the salience, not the product

Consumers rarely associate a sense of community with other buyers of a regular brand. But a lifestyle brand facilitates interaction between their audience members and drive salience in situations alongside product sales. A good example is Harley Davidson, with a distinctive community of motorcycle riders. Nike is another example of embedding itself in the fitness world with its Nike+ community.

Fostering interaction between audience members 

We’ve all heard the term “lifestyle brand” before. Clients, advertisers, and marketing professors speak glowingly of their ability to deliver “unique experiences” and “authentic storytelling.” I put…

What It Actually Means to Build A Lifestyle Brand

Start-ups and the technology industry offers better salaries and more perks than agencies. They provide better work cultures and understand a clear value proposition:<ul><li>Their company has a clear purpose and mission </li><li>They respect your time and life outside work </li><li>Professional development and mentorship of staff is vital.</li></ul>Unfortunately, agency leaders have put themselves into a situation where they can't compete.

The agency model is less appealing

The set-up of agency creative departments has not really changed over the last twenty years. The agency model was an innovation of the 1870s and is severely outdated. It might be too late for innovation to save the creative department. James Moody defines innovation as the process of technological change. The outcome of innovation is invention. For example. The smartphone is a nice invention but the process of innovation is creating the idea, then making and selling it, then getting people to use it, etc. Innovation is involved in all the processes.

The agency model is outdated

Innovation cannot save the creative department. The industry has created a client/agency model that makes innovation impossible. We do need creative, intelligent and talented people to succeed as an industry, but the agency model that produced the creative department is no longer fit for purpose. The self-inflicted structural issues of the industry remain unaddressed, including the siloed nature of agency production departments which hamstrings the effectiveness of agencies. It is a linear model in a non-linear world. It is an inwardly oriented industry.

The agency model needs to be reinvented 

My Executive Creative Director at Havas, Steve Coll, recently discussed why so many ad agencies are not changing the way their creative departments operate considering the industry is constantly…

Innovation won’t save the creative department.

Blogging is an interesting journey. In the beginning, publishing seems to be the most difficult step. Once you are<a href="/swlh/the-truth-about-blogging-f7ada34e6121" target="_self"> over it</a>, you are likely to struggle with the next hurdle: hitting that publish button on a consistent basis.&nbsp; Many people add advertising with pop-ups as a method to survive. However, 95 per cent of people don't like being interrupted and ignore the ads, suggesting that the best way to contact your users is by earning the privilege to contact them.

When blogging takes ages & ads no longer work

Project marketing is an alternative between advertising and content marketing. Blogging can take months before it has a significant impact.&nbsp; Building a side project can help to create value for your business. It may take less time and effort than blogging while returning an income.

An alternative to ads

Brian Clark states, "Give something valuable away in order to sell something related." <ul><li>Create value for others by creating tools, apps, websites, or software on the side without losing your main focus.</li><li>Some side project takes less time and effort to launch and makes a bigger impact. For example, 'Should I work for free' or 'Daily Drop Cap' are two side projects by Jessica Hische that helped her stand out within the design community.&nbsp;</li><li>Side projects help you create value that you can't do with a blog post. It also has a potentially longer shelflife.</li></ul>

Link a side project to your core business

Blogging is an interesting journey. At the beginning, hitting the publish button seems to be the most difficult step. Once you are finally over it, you are likely to struggle with the next hurdle…

Side Project Marketing is The New King

In 1958, Carl Hahn, a delegate from Volkswagen, contracted Dane Bernbach (DDB) to promote the Volkswagen in the United States.  The campaign that DDB put together would not only make their car “as American as apple pie” but was recognised by the advertising age as being the greatest ad of all time.The Volkswagen campaign had a new tone of voice. The copy looked visually great and was telling a compelling story in an intelligent way.

Volkswagen’s Think Small campaign

Up until the early twentieth century, the main job of an advertiser was to buy and sell space in a newspaper on behalf of a client. After WWII, the role of the advertiser changed drastically. A booming economy meant a drastic increase in the number of products on shop shelves. Advertisers had to think of how to differentiate the product of their clients. <ul><li>A popular advertising idea that originated in the 1940s is the Unique Selling Proposition (USP) that regularly highlight a benefit of a product that competitors lack.</li><li>Another is that research should be the foundation of any campaign.</li></ul>

The Role Of the Advertiser

The Think Small ad and the ones that followed marked a true shift in the advertising landscape.  <ul><li>Honesty had never been tried as a selling point. Here, the customer was trusted to be intelligent enough as the copy didn't speak down to anyone.</li><li>The ad tapped into a sense of disconnect that the public was feeling as a result of being pressured to buy and consume for so many years. </li><li>Most importantly, the ad showed that products could be sold in a creative way that didn't have to rely on textbook ideas.</li></ul>

The Impact

Bill Bernbach had a problem. Carl Hahn had contracted his agency, Doyle Dane Bernbach (DDB) to promote a car called the Volkswagen in the United States. Bernbach’s problem was that Hahn’s call came…

The ad that changed advertising.

But, from the perspective of advertisement agencies, it was the new iOS 14 privacy-based features that sent shockwaves in their industry and became the major talking point.For the uninitiated, a lot of apps today use an Advertising identifier (IDFA). It allows developers and marketers to track activity for advertising purposes.

Ending Of The Personalized Ads Era

Last year, Apple had introduced a limited ad tracking feature for iOS 13 that was buried deep in your phone’s privacy settings. iOS 14 now brings that to the forefront of your apps.When iOS 14 rolls out to the public this fall, users would be greeted with a dialog that asks them to “Allow Tracking” or “Ask App Not To Track” their ad identifiers. No user in their right consciousness would look to opt-in for personalized ads considering its used for monetization purposes.

iOS 14 Option To End All Tracking

It’s important to note that this doesn’t imply that apps can’t track ads. In fact, Apple has introduced a new privacy-focused ad framework(<code>SKAdNetwork</code>) for developers that allow anonymously retrieving data without getting a hold of the user or specific information.

Privacy Focused Ads

While the ad world is already at loggerheads with Apple after this surprising decision, the two Silicon giants, Facebook and Google won’t be too pleased with this move either.Google for long has been paying Apple more than a billion-dollar per year to keep its search engine as the default. Though Apple’s enhanced Safari privacy features haven’t banished their Google Analytics tracker, it won’t be long until the Cupertino tech giant takes that step.

Facebook will be at the biggest loss 

While Apple isn’t totally aloof from anti-scrutiny concerns and has been called out for its monopolistic ways of managing the App Store in recent times, but one cannot deny their efforts to boost user-privacy.Long known to adopt a subscription business model instead of ads, Apple, without a doubt would face criticism for this decision from the advertisement agencies — some calling it unfair.

The Future Of Ads

iOS 14 App Tracking Transparency framework brings opt-in ad tracking across apps and will cause a billion-dollar loss to Facebook. The end of personalised ads

The Noom paradox

Nutrition basics to support your workout regime – Fit Planet

Jargon: It Creates a Wall Between Managers and Employees

This Ex-Googler Sells Her Half-Million Dollar Home to Build a Podcast Mega-Platform

How In-App Advertising Works for App Monetization

Seth Brown