Contrary to popular contention, the individualism of today did not arise during the Enlightenment. The idea was embedded at the birth of modern civilisation. According to Horkheimer and Adorno, Homer’s epics, the Iliad and Odyssey, are the founding texts of western society. The cultures of Ancient Sparta and Athens were framed around the idea of the heroic individual, whose “great deeds” are attained through valour, virtue and conquering one’s competitors.
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