The nudge theory
Nudge theory is the practice of shaping one’s environment to encourage people to make a specific decision. Nudging uses small, subtle reminders and indirect suggestions to influence behaviour instead of obvious incentives or strict enforcement.
A nudge is only effective if the person being nudged does not perceive any restriction in their options. They should feel in control of the decisions they make.
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The nudge theory
Behavioral economists show that when humans make quick decisions under pressure, it is based mostly on intuition. They are unconsciously guided by biases and psychological fallacies.
The nudge theory suggests making subtle interventions to nudge people to make certain choi...
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