The nudge theory
Nudge theory is the practice of shaping one’s environment to encourage people to make a specific decision. Nudging uses small, subtle reminders and indirect suggestions to influence behaviour instead of obvious incentives or strict enforcement.
A nudge is only effective if the person being nudged does not perceive any restriction in their options. They should feel in control of the decisions they make.
23
238 reads
CURATED FROM
IDEAS CURATED BY
The idea is part of this collection:
Learn more about personaldevelopment with this collection
How to focus on the present moment
How to cultivate empathy and understanding towards others
How to set personal and professional goals
Related collections
Similar ideas to The nudge theory
The nudge theory
Behavioral economists show that when humans make quick decisions under pressure, it is based mostly on intuition. They are unconsciously guided by biases and psychological fallacies.
The nudge theory suggests making subtle interventions to nudge people to make certain choi...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates