Social Media Etiquette

Social media is now part of everyday life with over 4.4 billion expected users by 2025. As such, it’s a no-brainer that brands use it to communicate with their customers.

However, just as it’s crucial to practice proper etiquette when conversing in-person, you also need to do the same online.

Poor social media etiquette can lead to terrible consequences for an erring company. For example, in 2018, Snapchat lost an estimated $800 million after making a post that seemed to trivialize domestic violence.