Prospect Theory - Deepstash

Prospect Theory

Our willingness to take risks is influenced by the way in which choices are framed, i.e. it is context-dependent.

Amos Tversky and Daniel Kahneman are perhaps best known for the development of prospect theory and published a number of papers that show that decisions are not always optimal. 

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joa_fu

Creator. Beer ninja. Travel lover. Twitter evangelist. Lifelong writer. Zombie expert.

The idea is part of this collection:

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