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Gael V.
@gae_v317
Luxury Goods
Status symbols like diamonds, Lamborghinis, tailor-made suits lose their value if they become cheaper or if too many people own them. They derive their value only in comparison to the average of the group to whom the consumer compares.
The same is true when we change our attitudes.
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Tucker
@tucker347
4 Types of Difficult People and How to Deal With Them | Science of People
4 different types of difficult people
- The Downers (the Negative Nancys): almost impossible to please, they always have something bad to say. They complain, critique and judge.
- The Know It Alls: The...
Disengaging difficult personalities
Don't try changing people, try understanding them.
When you try to change someone they tend to resent you, dig in their heels, and get worse. The way to disengage a difficult person is to try understanding where they are coming from.
Finding The Value Language
When trying to understand difficult people, search for their value language.
A value language is what someone values most. It is what drives their decisions. For some people it is money; for others, it is power or knowledge.
Preston
@preston_k29
When Safety Proves Dangerous
Risk Compensation
Risk protection is normally done to minimize the harm a particular activity can do to us. There are various things we do to reduce our risk, to make ourselves safer.
Behaviour scientists po...
Risk Compensation Effects
- When automobile safety laws were introduced, the drivers started taking more risks while driving, leading to more pedestrian accidents.
- Children (and even adults) take more physical risks while playing a sport with protective gear.
- Safety features like Anti-lock brakes in vehicles ended up increasing the accidents for taxi drivers in Germany
- Child-proof caps on medicine bottles made parents careless about their being opened by kids, including the ones which don’t have the safety feature.
The Carelessness Effect
Having a safety device in place, and armed with the knowledge that we can push the envelope a bit, the appetite for risk increases.
- People who have an emergency fund in place tend to be less careful about their investments.
- People wearing a face-mask in this global pandemic feel like they are safer in crowded places (It’s a face mask, not an Iron Man suit).
Elaina Y.
@elaina_y61
The Culture of Coffee Drinkers
The Caffeinated and the Un-caffeinated
Morning commuters seem to fall into one of two categories:
- the Caffeinated: ready to take on the day—they're reading their morning papers, or checking email, or reading for plea...
Grown Ups and Coffee
By 1988 only 50 percent of the adult American population drank coffee. In 1962, average coffee consumption was 3.12 cups per day; by 1991 had dropped to 1.75 cups per day.
At the onset of the 1980s, coffee growers and retailers realized that the current 20-29-year-old generation had little interest in coffee, which they associated with their parents and grandparents.
Coffee And the "Me" Generation
For the coffee industry to survive, it needed a new marketing strategy. The consumer was changing and coffee-players needed to pay attention.
Crucial questions the 'me' generation will ask: "What's in it for me? Is the product 'me'? Is it consistent with my lifestyle? Do I like how it tastes? What will it cost me? Is it convenient to prepare?"
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