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Gael V.

@gae_v317

Luxury Goods

Status symbols like diamonds, Lamborghinis, tailor-made suits lose their value if they become cheaper or if too many people own them. They derive their value only in comparison to the average of the group to whom the consumer compares. 

The same is true when we change our attitudes. 

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Externalities: Why We Can Never Do "One Thing"

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