2. Homogeneous vs. Heterogeneous Supply: Is your startup a search marketplace or a matching marketplace? - Deepstash

2. Homogeneous vs. Heterogeneous Supply: Is your startup a search marketplace or a matching marketplace?

Another factor that dictates the dynamics of the marketplace tremendously is the uniqueness of your supply.

Airbnb offers heterogeneous supply, meaning that each listing is unique. This creates a competitive moat — it is hard to replicate that supply — and an inherent advantage to Airbnb. Heterogenous supply generates cognitive load. Many other marketplaces offer homogeneous supply, meaning that one supplier’s goods are roughly indistinguishable from another’s. Unfortunately, that makes it easier to replicate the business, as the supply is not unique and can be quickly copied (think Uber)

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liviu

My interests are many and eclectic. Product guy.

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