Heterogeneous - search marketplaces, guests are responsible for finding their desired listing. Once you have unique supply, it is up to the product team to build a compelling demand-side product experience that simplifies search, creating as much of a one-click purchasing experience as possible.
Homogeneous - matching marketplaces, where demand doesn’t care which supply they receive as long as it is above the standard.
Homogeneous marketplaces compete on other aspects of the product offering, like price, greater loyalty, brand distinction, or what values the marketplace ultimately stands for
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