3. Two-Sided Incentives: How will you keep both buyers and sellers in the marketplace?

There are two broad incentives to keep transactions on the platform: trust and convenience.

Technology can bridge trust by offering:

• Identity Verification —Can I trust them?
• Reviews — What do other have to say about it?
• Assurance — If something happens, can I get help?

Technology can offer greater convenience by facilitating:

• Payments — Will I get my money or the product/serivce?
• Messaging — Can I easily communicate and reach out to the other party?
• Transactions — Did I buy the good or service? Did it reduce the burden of going back and forth multiple times?