“People still respect and know its culture, they know the work,” she says. But now, like other emojis, it has a new role helping humans to communicate. “The Scream has become social glue,” she says.
In any case, we are using it less. According to Unicode, the official body in charge of emojis, the screaming face is the 55th most-used icon, and fell in global rankings between 2019 and 2021.
Freedman says others are taking its place: the skull is increasingly used to convey dying of shock or laughter.
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