Print Is Real

In addition to the sensory aspects, print media is widely considered more credible than digital media. People who subscribe to magazines and newspapers do so for a reason — they believe the information contained in the publication is accurate, credible and provides them with some benefit. Advertising in these mediums increases your brand's public perception, because they associate your brand's name with the publication's name. There's a reason businesspeople want to be on Forbes magazine so much: It's an incredibly prestigious magazine.