The Grand Verdict

The consumer has the materials right in front of them, bringing a psychological understanding of "realness" that you would not get with digital media. Handling a physical object has an element of sensory input. It's something your brain remembers much more vividly than random pixels on a screen. ...

Online, everyone does all they can to avoid ads. There are countless ad blocker plugins for every web browser that exists. There's a high chance that you have one installed right now! In 2020, an estimated 42.7% of all interne...

Magazines are an amazing option for print advertising. Even with the advent of digital media, magazines have barely seen any decrease in readership over the past eight years. In fact, 2019 had the 

Digital ads are avoided at all costs, most digital ads are never even looked at, and when given the option, users close or skip the ad as fast as possible. Ad view times are incredibly low online. However, in print media, advertisements st...

With the oversaturation of the digital branding and advertising space, there's less competition for printed material.

Digital advertising is simply easier and less costly to do. With the advent of Google and Facebook tracking billions of people's habits and providing tools to create, target...

In today's digital era, physical printed branding materials are often overlooked. A concerning amount of business owners are dismissing print media as "obsolete" and unnecessary. However, print media could be the most powerful branding tool that companies are missing!

In addition to the sensory aspects, print media is widely considered more credible than digital media. People who subscribe to magazines and newspapers do so for a reason — they believe the information contained in the publication is accurate, credible and provides them with some benefit.