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We want certainty

We want certainty

Every behaviour we do is to increase certainty and reduce uncertainty. The stress resulting from uncertainty is immense in our society.

  • It increases brain cell death.
  • It decreases plasticity.
  • It makes you a more extreme version of yourself.



We'll do almost everything to avoid uncertainty. Yet, the irony is that we have to go there if we want to see differently. That is why creativity - seeing differently - always starts with a question. It begins with not knowing.

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How to see differently

  • Embody the fact that everything you do is grounded in your assumptions. If you don't accept that, you'll never create the possibility of seeing differently.
  • The next step is to identify your assumptions and question them.

Questioning assu...

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Taking the next small step

Taking the next small step

Something only looks creative from the outsider's perspective, not from the creative person's view. 

The creative person is just making a logical next step. But from the observers' point of view, the ideas are much further apart.

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The brain only does small steps in its ideas

The brain only does small steps in its ideas

Whenever you're in a moment, your brain will only shift you to the next most likely possibility. And the next most likely possibility is determined by the assumptions you make. This is called the space of possibility.

What is possible is based on your history. All a creativ...

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Making assumptions

Making assumptions

Every time you take a step, you make hundreds of assumptions. For example, the floor will not give way, your legs will hold you up, and the surface is not a hole.

But assumptions can also get in the way because what was once helpful may no longer apply. 

A profound question is...

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