We want certainty

Every behaviour we do is to increase certainty and reduce uncertainty. The stress resulting from uncertainty is immense in our society.

• It increases brain cell death.
• It decreases plasticity.
• It makes you a more extreme version of yourself.



We'll do almost everything to avoid uncertainty. Yet, the irony is that we have to go there if we want to see differently. That is why creativity - seeing differently - always starts with a question. It begins with not knowing.