The Neuroscience of Creativity, Perception, and Confirmation Bias | Beau Lotto | Big Think

• Embody the fact that everything you do is grounded in your assumptions. If you don't accept that, you'll never create the possibility of seeing differently.
• The next step is to identify your assumptions and question them.

Questioning assumptions is very difficult, especially if that assumption defines who you are. Your brain will do everything possible to avoid that uncertainty. That is why the brain will rather grab at things like confirmation bias, where we'll look for evidence to confirm what we assume to be true.

Whenever you're in a moment, your brain will only shift you to the next most likely possibility. And the next most likely possibility is determined by the assumptions you make. This is called the space of possibility.

What is possible is based on your history. All a creative person does is make a small step to the next most likely possibility based on their assumptions.

Something only looks creative from the outsider's perspective, not from the creative person's view. 

The creative person is just making a logical next step. But from the observers' point of view, the ideas are much further apart.