Visualizing The Future

Trying to predict what the future will look like is doomed to fail. Yet this is what most executives do when they strategize. They — we — do this because we have been trained and educated to use trends and statistics to predict what is likely to happen and prepare accordingly. As a result, companies struggle to react to changes in their environments when they should be shaping them proactively.

This is an issue for executives around the globe whose strategizing, anchored in the past, misses out on important opportunities to envision, and design, possible futures.