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Ideas from books, articles & podcasts.
Old school printed books and e-books sales remain flat in the last five years, while Audiobook sales have shown an increase.
Such figures show that people are shifting towards audio formats of books.
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Audiobooks seem to win on prosody. The pitch, stress, and tempo of the spoken word are missing in books, which can affect the meaning of the content.
The reading act, which requires focus, and which makes us stop, think and re-read is somehow only confined to books, as a study proves that retention is higher with books than with podcasts.
Audiobooks allow the listeners to get the meaning without the use of their eyes, which books require.
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