Uncovering A Broader Issue

The rise of #worktok is part of a broader referendum on the current state of work.

These videos provide light-hearted viral distractions that let people bond over what they dislike about work – but they also reflect how, as the pandemic has dragged on, many of the problematic elements of work have come under increased scrutiny.

There is a realisation among many knowledge workers that they don't necessarily need to be in the office every single day.

These TikTok videos are emblematic of the recent push for more worker flexibility, better work-life balance and greater mental health awareness.