Mofu (Middle of Funnel) - Deepstash
How To Get Rich Naval - Every Episode

Learn more about business with this collection

Why happiness is the ultimate goal

The importance of creating value

How to create wealth in the modern era

How To Get Rich Naval - Every Episode

Discover 90 similar ideas in

It takes just

17 mins to read

Mofu (Middle of Funnel)

Mofu is where you position your company as the best product or service provider to suit the customer's needs.

This stage is used to provide enough value through podcasts, comparison charts and webinars so that your website visitors are interested to learn more about your company and establish a relationship with you.

You can further nurture prospective customers by offering free trials or product demos.

32

291 reads

MORE IDEAS ON THIS

Tofu (Top of Funnel)

Tofu (Top of Funnel)

Tofu is the first stage and the wider part of the funnel. Tofu is all about making the targeted audience aware of your business.

Prospects can be drawn into this stage through marketing campaigns such as events, trade shows, advertising, blog posts, infographics, and social media.

33

335 reads

Bofu (Bottom of Funnel)

Bofu (Bottom of Funnel)

Bofu is where you turn leads into customers. As a marketer, you have already built enough trust with your prospective customers and can present your brand in a compelling way that inspires your prospects to take action.

The bottom of your funnel might look like a limited-time offer for your...

32

239 reads

Marketing Funnel Definition

A marketing funnel is a structure businesses use to turn strangers into loyal customers.

A marketing funnel helps envision the entire process of the customer's journey from noticing the business to finally making a purchase. Digital marketers will cast a wide net to get as many leads as pos...

33

345 reads

Marketing Strategy

A framework can help to create an effective marketing strategy. 

Building a marketing funnel can help you visualise you’re strategies and help develop an effective campaign.

32

493 reads

Marketing Funnel Stages Explained

There are numerous versions of the marketing funnels.  

The simple marketing funnel model contains three stages to help visualise the entire process of the journey.

  1. Tofu (Top of funnel)
  2. Mofu (Middle of funnel)
  3. Bofu (Bottom of Funnel)

35

358 reads

Sales Funnel vs. Marketing Funnel

Sales and marketing go hand in hand but have different functions.

  • Sales are more focused on generating revenues.
  • Marketing is more focused on driving sales.

Both can use the funnel strategy to create revenue for the company.

32

231 reads

Benefits of a Marketing Funnel

  • A marketing funnel simplifies the customer journey.
  • It is useful for nearly any customer interaction.
  • It enables you to influence customers at every stage.
  • It helps you understand and visualise the process, allowing companies to map out each marketing campaign stage.

33

204 reads

CURATED FROM

CURATED BY

chhampt

Surveyor planning and development

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates