Bofu (Bottom of Funnel)

Bofu is where you turn leads into customers. As a marketer, you have already built enough trust with your prospective customers and can present your brand in a compelling way that inspires your prospects to take action.

The bottom of your funnel might look like a limited-time offer for your products or services. Your task is to ensure prospects have enough information about the product beforehand, so they will want to complete the transaction.