Strategy 5: Say What's on Your Mind

As an entrepreneur, remember that everything you post is a reflection of you and your business.

When Musk posts nerdy memes, he's affirming that he's a part of a subculture that many of his customers associate with.

When he offers emergency assistance to Ukraine, he's demonstrating the viability of his business goals.

When he posts updates about his business, he's signalling to the world and his employees that he's in charge.

What appears random is all a part of the bigger media strategy. Think about the image and signals you want to convey, and engage accordingly.