Law 27: Play On People’s Need to Believe to Create A Cult-Like Following. - Deepstash

Law 27: Play On People’s Need to Believe to Create A Cult-Like Following.

  • Keep it Vague; Keep it Simple: Most people want to hear that a simple solution will cure their problems.
  • Emphasize the Visual and the Sensual over the Intellectual: Create a spectacle.
  • Borrow the Forms of Organized Religion: Organise followers into a hierarchy, rank them in grades of sanctity, and give them titles.
  • Set Up an Us-Verses-Them Dynamic: Unified by your goals, manufacture the notion of a common enemy out to ruin you all.

Key to Power: People have a desperate need to believe in something, and belong to a cause. Become the magnet, the invisible force that attracts people's imaginations.

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Learn the Game of Power: Master your emotions. Play with appearances. Shift your perspective on the world. Learn from those who came before you.

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